My empirical research interest evolves in a praxeological and social-constructivist framework. It focuses on everyday, processual dynamics of (morally motivated) attributions and (ethically realized) appropriations in a dialectic of power constructions and constitutions of meaning – within Luxembourg’s food sector. The interaction between norms (e.g. from politics and expertise) on the one hand, and collective and individual identifications on the other, play a key role in the analysis of these permanently renegotiated discrepancies. I am interested in how these learning and negotiation process operate, by which constraints and values – and generally by which cultural and social dynamics – they are governed and how they could be organized more effectively and sustainably through motive alliances. In general, I use these approaches to research the transition(s) to a low carbon post-growth society.